Usama Latif

What I do

What my working day is made of.

If you hire me into an operations role, this is what my days are made of. Each one is something I already do, and I have said where.

  1. Run the seller accounts

    Day to day
    Amazon and eBay accounts, start of day to end of day: listings, pricing, stock, orders, account health and the customer problems that get escalated. Then a closing report so nobody has to ask how the month went.
    Where I have done it
    Ravisn today. Private UK client stores since 2021. The Amazon UAE storefronts at Mehfuz.

  2. Build and load the catalogue

    Day to day
    Clean the product data, design the bulk file, test a small batch, load the rest, then check what landed. Image work goes through the API when the numbers are too big to do by hand.
    Where I have done it
    A 25,000+ SKU client catalogue. The 12,000+ product platform at Ravisn. 7,700+ products of eBay API image work.

  3. Get the listings found, then advertise them

    Day to day
    Keyword work and listing rewrites first, advertising second. Ads on a weak listing only spend money faster.
    Where I have done it
    Listing SEO in every role. Amazon advertising on 7 to 9 accounts at a time.

  4. Deal with suppliers and move the stock

    Day to day
    Find suppliers, contact them cold, verify them, negotiate, place the order. Then arrange the freight against it and follow it to the door.
    Where I have done it
    4 to 5 years of sourcing and negotiation. China to US freight at Ravisn, door to door in 10 to 12 days.

  5. Keep accounts healthy, and bring them back when they are not

    Day to day
    Account health is checked daily, not when something breaks. When an account is suspended, I read what the platform actually flagged, collect the documents that answer it, and write the appeal around the root cause.
    Where I have done it
    eBay MC011, MC013 and MC999 cases. Amazon Section 3 reinstatement work. I do not publish case counts, because I never kept a formal count.

  6. Fix how the operation runs

    Day to day
    If a process only works when one person stays late, it is not a process yet. I build the catalogue structure, the workflow and the report so the work does not depend on memory.
    Where I have done it
    At Ravisn I rebuilt the selling systems. At Alismart I built the Excel dashboards the operation was run from.

  7. Hire, train and run a small remote team

    Day to day
    Define the role, help hire, show the real task, set the standard, check the work, then hand over ownership. Daily reporting keeps it honest.
    Where I have done it
    Remote teams of 4 to 6 since 2021. HR and Admin at Alismart. In 2026 I also started mentoring interns under Mehfuz in Lahore, on real tasks.

  8. Design, when the listing needs it

    Day to day
    Listing images, brand assets and storefront visuals. I was a designer before I was an operator, so I do not need to wait for one.
    Where I have done it
    Designing since 2016. Senior Graphics Designer at Alismart. Graphic design teacher at Glaze Cadet High School.