Every role, with the months and the numbers.

Ravisn Ltd

E-commerce Sales Operations Manager

Ravisn is an e-commerce trading company in Lahore. It sells on eBay, Amazon, Shopify and TikTok Shop, and it runs a wholesale catalogue that resellers order from. I report to the Managing Director, hire with HR, place supplier orders and run the daily operation on my own call.

What I did

• I was handed an eBay account that had been opened a few days earlier: no feedback, no listings, no sales. I did all of it myself, starting on dropshipping: finding products, writing and revising listings, keywords and negatives, Promoted Listings (general and priority), fulfilment, customer service, returns and disputes.
• Alongside eBay I run the Amazon store, the Shopify store and the TikTok Shop day to day: listings, orders, account health and sales on each. We are now expanding onto Depop, Whatnot, Mercury, Facebook Marketplace, Reddit and Discord.
• I designed and built the company's catalogue platform myself. It holds the wholesale range across the UK, USA, Canada, Germany and Australia, with product codes and order reference numbers, a reseller cart and checkout with delivery details and order confirmation, an admin order dashboard, and a chatbot and live chat for resellers.
• I did the eBay API image work for the catalogue, and I built AI-assisted automations for catalogue updates, images, listings and customer replies, then showed the team how to use them.
• I manage the freight from China to the United States, door to door including customs and duties, plus the larger bulk shipments.

The numbers

USD 1,000+

and 80+ orders in the first month of the new eBay account, working alone

12,000+

live products on the catalogue platform, from a working set of 15,000+

7,700+

products processed through eBay API image work

10 to 12 days

China to US freight, door to door

What changed

Before, the range lived in scattered files and orders needed manual follow-up. Now resellers order from one live catalogue, and the company has a new eBay account that was selling within its first month.

See the catalogue platform: ravisn-catalogue.pages.dev

Private Client Marketplace Operations

Marketplace operator, contractor

Since 2021 I have operated marketplace stores for private clients next to whatever full-time job I held: in Islamabad, in Dubai and now in Lahore. The stores belong to the clients. I run them.

What I did

• ValueBroshub (VALUEBROS UK LTD), a UK eBay store doing £5,000+ a month. White-label shower plugs made in Sialkot, plus dropshipped lines. A long-running store that I still operate.
• NaveedProductions LTD, a UK eBay store doing £7,000+ a month. Own-stock used electronics, including Nikon cameras, plus dropshipping.
• A UK eBay account for a long-term client, run on monthly profit closings, and a Netherlands eBay client account.
• On each store the work is the same daily list: listings, pricing, stock, orders, customer escalations and account health, then a closing report to the client at the end of the month.
• On the Amazon side I have managed advertising for 7 to 9 accounts at the same time, most of them doing USD 8,000 to 25,000 in monthly sales.
• The big catalogues are built in bulk files of 500 listings at a time, and I lead the remote assistants and designers who work on these stores with me.

The numbers

£12,000+

a month across ValueBroshub and NaveedProductions together

25,000+ SKUs

in the largest client catalogue I have built

50+

orders a day at peak

4 to 6

people in the remote teams I lead

What changed

The owners are not in these stores day to day. They get a monthly closing, an account in good health, and they hear about a problem from me before they find it themselves. That is why these have lasted for years.

Mehfuz E Commerce FZE LLC

Founder and E-commerce Operations Manager

Mehfuz is the company I founded in the Ajman Free Zone after moving to the UAE. It traded on Amazon UAE through several storefronts, ran its own Shopify store for workwear and PPE, and sold into the UK on Amazon through AH Deals.

What I did

• Amazon UAE across the accounts ZenShelf, AutoWonders, Ajman Industry, Ajman Interior and Mehfuz LLC: PPC, flat files, suppressed listings, SAFE-T claims, account health, policy warnings and Brand Registry.
• I built and ran the Shopify store: workwear and PPE such as coveralls, FR suits and safety shoes.
• Advertising on Meta and Google, plus TikTok Ads. I also set up Search Console, Looker Studio and the Pixel myself.
• The @mehfuz_uae accounts on TikTok, Instagram and Facebook, posted daily in those years.
• Everything else a small company needs: company setup, UAE and UK VAT, fulfilment, returns and customer support on WhatsApp.

The numbers

7-figure AED

revenue for one Amazon UAE brand in under 12 months. A team result, from the team I led

1,000+

listings on the Shopify workwear and PPE store

£7,000+

of UK Amazon blanket sales in one quarter, with AH Deals

AED 20,000+

total Meta and Google spend across 2022 to 2024, AED 5,000 to 10,000 in the months campaigns were live

What changed

This is where I stopped doing tasks and started owning outcomes. Every result in that company, good or bad, had my name on it.

AlisMart / AH Deals

Amazon Private Label Partner

A private label venture with UK partners to put our own branded product on Amazon UK. I was a partner in it, not the sole founder.

What I did

• I sourced an orthopedic pillow from a factory in China and took it all the way to a live private label listing.
• My side was the part that goes wrong quietly if nobody owns it: certifications, UPCs, Amazon Brand Registry, the listing itself and the shipments into the UK.

The numbers

Top seller

in its niche on Amazon UK. In its niche, not across the whole category

What changed

The paperwork was finished before the first shipment moved, so the launch itself was uneventful. That was the point.

Alismart Ltd

Graphic Designer, then Senior Graphics Designer, then HR and Admin

Alismart is an e-commerce company in Islamabad that sells on Amazon and eBay through several stores. I joined as a graphic designer, and this is where my e-commerce career started.

What I did

• I came in to design, and was promoted twice: to Senior Graphics Designer, and then into HR and Admin.
• I saw Amazon and eBay from the inside on the group's stores: GoBargains, AH Deals, Alismart, AMK Deals and Save Safe Shop.
• The eBay selling covered the UK, Germany, the Netherlands, wider Europe, the US and Australia, so I learned catalogue work and marketplace SEO across all of those sites.
• I built the Excel dashboards the operation was run from: orders, returns, P&L and ads.
• On the HR and Admin side I managed teams and carried HR responsibility, alongside the design and marketplace work.

The numbers

2 promotions

in a little over two years

6 markets

on eBay: UK, Germany, Netherlands, EU, US and Australia

What changed

I walked in as a designer and walked out having done design, marketplace operations and people management in the same building. I was also studying for a BS in English at Allama Iqbal Open University through all of it.

Company site: alismart.co.uk

Freelance Graphic Design Consultant

Self-employed

My working life started here. I took design work from international clients on Fiverr, Upwork and Guru while I was still a student.

What I did

• Design jobs for clients abroad, found and delivered online.
• It ran next to everything else in those years: school, college, the press and the teaching job.

What changed

It taught me to deal with clients I would never meet in person, which is exactly how I work with my marketplace clients today.

Glaze Cadet High School

Graphic Design Teacher

A school in Gujrat, where I taught graphic design to the students.

What I did

• Design fundamentals, the Adobe tools and practical project work, for an academic year.

What changed

Teaching is where I learned to explain technical work in plain words. I use that every time I train an assistant or walk a client through a problem.

AB Printing Press

Graphic Design Intern

A commercial printing press in Gujrat, where I did my design internship.

What I did

• Print design on real jobs, in the Adobe tools and CorelDRAW.
• I had started learning CorelDRAW and design software part time while I was in intermediate college, and I was working at the press in that same period. College in one part of the day, design learning and press work in the rest.

What changed

Nothing about my career had officially started yet. But studies, design learning and press work were already running together, and that habit of carrying two or three things at once has never left.