Expertise and skills

What I can do, and how deep it goes.

Where I say expert, I mean I have done it many times, at scale, and can teach it. Where I say working knowledge, I mean I have really used it, but I would not call myself a specialist.

Skills with depth labels
SkillDepthWhat that covers
Marketplace operationsExpert

Amazon Seller Central: account management, catalogue and listings, inventory, account health, Section 3 reinstatement work.

eBay: listings, Promoted Listings, dropshipping, white-label stores, account management, reinstatement cases including MC011, MC013 and MC999.

Orders, returns, disputes and customer escalations, in every role I have held.

Catalogue and listingsExpert

Bulk listing on any platform: files of 500 at a time, catalogues of 25,000+ SKUs.

Listing SEO and optimisation. 10,000+ listings created and managed across my career.

Product data systems and API-assisted image work (7,700+ products at Ravisn).

Sourcing and negotiationExpert

Supplier research, cold outreach, negotiation and verification, for 4 to 5 years, with suppliers in China, Sialkot and India.

Remote teamsExpert

Remote teams of 4 to 6: hiring support, training, task allocation and daily reporting.

HR and admin management from my Alismart years.

Graphic designExpert

Photoshop, Illustrator, InDesign, Premiere Pro, CorelDRAW and Canva.

Senior designer and design teacher background. Designing since 2016.

Excel and Google SheetsExpert

XLOOKUP, VLOOKUP, INDEX and MATCH, SUMIFS, PivotTables and operational dashboards. I rate myself 9 out of 10 in Excel, and that is my own rating, not a certificate.

AdvertisingStrong on Amazon, working knowledge elsewhere

Amazon PPC across as many as 7 to 9 accounts at once.

Meta Ads, Google Ads and TikTok Ads from the Mehfuz years.

Shopify and TikTok ShopWorking knowledge

Store building and management, including loading a 1,000+ listing catalogue at Mehfuz, and day-to-day TikTok Shop operations at Ravisn.

Freight and supply chainWorking knowledge

China to US door-to-door freight coordination, 10 to 12 days, and 3PL use.

AI-assisted workflows and web toolingWorking knowledge

Catalogue automations and AI-assisted listing operations.

I designed and built the Ravisn catalogue platform using modern web tooling with AI assistance.

VATWorking knowledge

UAE and UK VAT matters, handled for my own company.

Tools I use

Marketplaces
Amazon, eBay, Shopify, TikTok Shop, Walmart, Temu, Mercari, Depop, Whatnot.
Research
Helium 10, SellerAmp, Keepa, Jungle Scout.
Team and organisation
Zoho, Trello, Slack, Notion.
Languages
English (professional fluency), Urdu.
Typing
60 WPM.