Expertise and skills
What I can do, and how deep it goes.
Where I say expert, I mean I have done it many times, at scale, and can teach it. Where I say working knowledge, I mean I have really used it, but I would not call myself a specialist.
| Skill | Depth | What that covers |
|---|---|---|
| Marketplace operations | Expert | Amazon Seller Central: account management, catalogue and listings, inventory, account health, Section 3 reinstatement work. eBay: listings, Promoted Listings, dropshipping, white-label stores, account management, reinstatement cases including MC011, MC013 and MC999. Orders, returns, disputes and customer escalations, in every role I have held. |
| Catalogue and listings | Expert | Bulk listing on any platform: files of 500 at a time, catalogues of 25,000+ SKUs. Listing SEO and optimisation. 10,000+ listings created and managed across my career. Product data systems and API-assisted image work (7,700+ products at Ravisn). |
| Sourcing and negotiation | Expert | Supplier research, cold outreach, negotiation and verification, for 4 to 5 years, with suppliers in China, Sialkot and India. |
| Remote teams | Expert | Remote teams of 4 to 6: hiring support, training, task allocation and daily reporting. HR and admin management from my Alismart years. |
| Graphic design | Expert | Photoshop, Illustrator, InDesign, Premiere Pro, CorelDRAW and Canva. Senior designer and design teacher background. Designing since 2016. |
| Excel and Google Sheets | Expert | XLOOKUP, VLOOKUP, INDEX and MATCH, SUMIFS, PivotTables and operational dashboards. I rate myself 9 out of 10 in Excel, and that is my own rating, not a certificate. |
| Advertising | Strong on Amazon, working knowledge elsewhere | Amazon PPC across as many as 7 to 9 accounts at once. Meta Ads, Google Ads and TikTok Ads from the Mehfuz years. |
| Shopify and TikTok Shop | Working knowledge | Store building and management, including loading a 1,000+ listing catalogue at Mehfuz, and day-to-day TikTok Shop operations at Ravisn. |
| Freight and supply chain | Working knowledge | China to US door-to-door freight coordination, 10 to 12 days, and 3PL use. |
| AI-assisted workflows and web tooling | Working knowledge | Catalogue automations and AI-assisted listing operations. I designed and built the Ravisn catalogue platform using modern web tooling with AI assistance. |
| VAT | Working knowledge | UAE and UK VAT matters, handled for my own company. |
Tools I use
- Marketplaces
- Amazon, eBay, Shopify, TikTok Shop, Walmart, Temu, Mercari, Depop, Whatnot.
- Research
- Helium 10, SellerAmp, Keepa, Jungle Scout.
- Team and organisation
- Zoho, Trello, Slack, Notion.
- Languages
- English (professional fluency), Urdu.
- Typing
- 60 WPM.